NetSuite for Media Companies - Complete Media Lifecycle Management

NetSuite for Media - Inspirria Cloudtech

Media and publishing companies are eliminating business complexity so that they can focus on customers and creativity. And they are achieving this business process simplification with the help of NetSuite. For media agencies, client needs are dynamic in nature and to scale business without lapses to customer service or levels of creativity they are choosing Oracle NetSuite as their single platform for sales, marketing, finance and employee management. NetSuite is helping them get efficient across their growing businesses while providing the support, transparency and creativity that clients demand.

NetSuite’s edition for media companies has:

  • Role-based, customizable dashboards
  • Real-time, industry-specific KPIs
  • Integrated CRM, ERP and Ecommerce
  • Self-service customer and subscriber centers

Media firms are increasingly choosing NetSuite because of clear reasons like:

  1. End-to-end media lifecycle management – In place of multiple systems and worksheets, media companies can leverage NetSuite to manage all of the business processes. They can execute sales campaigns and measure results. NetSuite makes it easier to track advertisements for timely billing and manage both aspects of sales (orders to advertisers and subscriptions to readership). NetSuite adopters also manage renewals better and are able to sustain revenue minimize churn.
  2. Service and support as per customer – Media firms have two distinct customers, advertisers and subscribers. NetSuite can help manage these distinctly different customers effectively. Advertising sales and revenue tracking is available in real-time. Customer Relationship Management (CRM) capabilities helps track all the information about subscribers, their payment histories and more.
  3. Complex advertising orders managed with ease - NetSuite’s dashboards display the status of insertion orders, easily identifying those forecasted and those booked, those awaiting fulfillment and the schedules of ad placements. Companies can also import the impression count data and invoice customers by CPM.
  4. Business ‘Intelligence’ - NetSuite for Media Companies displays reports by each advertising client, by the status of ad placement against total ad displays purchased, and report on the ads published in each issue. The data and metrics can be filtered for the ones that need to be preferentially tracked.
    Media agencies are under pressure to deliver with transparency while sustaining creativity. With NetSuite, agency workflows are streamlined allowing them to gain real-time insight into clients and projects to deliver superior client experience.

With more than 14 years of experience in cloud technologies and over 550 clients around the world, we have collaborated with innumerable global companies across industry verticals. Inspirria’s rich industry experience, coupled with its cloud-based strategic service offerings, has helped businesses drive operational excellence and improve ROI. Through our data-driven strategic cloud assessments, companies are able to gain better business value.
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Friday, September 21, 2018

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