Efficiently and cost-effectively getting a shirt, hat and shoes delivered to a customer in Billings, Mont. when a retailer’s stock spans warehouses from Burlington, Vt. to Bellevue, Wash. and a physical store in Baltimore is no small feat. Yet, for even the smallest retailers, it’s imperative to balance customer expectations with profitability— whether the order is shipped from a warehouse, shipped from a store, drop shipped or picked up in store.