To drive client satisfaction and business innovation, media and publishing companies need to make sure they have the right business systems in place to achieve success.
NEW DEMANDS, NEW PRESSURES
Today’s consumers expect access to content whenever and however they want: in print, on the web, on smartphones and on tablets. Media and publishing companies are under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions, publishers know that they can’t afford to invest in money-losing mediums or properties. They must find new ways to drive revenue from emerging content channels. These pressures are reshaping the organizational structures of media and publishing firms.