Salesforce Lightning: Helping Organizations and Customers Connect!

Salesforce Lightning

The current dynamism in the technology space is helping customers to gain greater control over purchasing products and services related decisions. In order to cater to this growing trend, it is becoming imperative for organizations to ensure that they can live up to the customer expectations and deliver on providing a great experience. According to Walker’s “Customers 2020: A Progress Report,” customer experience will soon overtake price and product as the key influence on customers’ purchasing decisions; and 86% of buyers are willing to pay more for a better customer experience.
One such key lever to gain competitive advantage in a disruptive tech market is app development. All future business initiatives have an element of technology, with apps being an integral part of the process. However, building and maintaining apps is often challenging and a time consuming process for organizations.
Traditional app development is a slow process, as it requires coding for developing the app and is not very cost effective. Salesforce Lightning is a part of the Salesforce platform that helps businesses to quickly deploy innovative applications in the market. An independent IDC white paper, shows that Lightning significantly lowers the time to release new applications and features by 59%, and speeds up the application development lifecycle by 50%.
It acts as a bridge between an organizations growth objectives and the customer requirements, by creating a development framework that quickly builds applications with a mobile-first approach, with a drag-and-drop feature, which is engaging for users; and it doesn’t require a code-heavy environment.
Here are some key advantages of Salesforce Lighting, helping organizations and customers to connect:

Personalize and build apps with Lightning App Builder


Lightning App Builder employs drag-and-drop User Interface (UI) functionality and an entire rich library of pre-built easily configurable Lightning components that accelerates the process of building and customizing apps and makes it easy for even a non-technical user. This further results in reducing or eliminating the cost of developing code, since there is no coding required and also, the ability to reuse Lightning components across many applications helps in reducing the total cost of ownership. You can choose from one of Salesforce's built-in themes or even create your own custom themes and branding to make any experience your own.

Drive business productivity with Process Builder and Lightning Flow


Lightning Flow is a new Lightning Platform service that helps in automating the business processes by applying the power of low-code, drag-and-drop functionality. The solution has several benefits of process automation, such as reduced wait times for customers, digitized business workflows, and improved team productivity. Lightning Process Builder is a point-and-click workflow tool that automates business processes by providing a user friendly graphical representation of the process. Creating new processes through a point and click interface helps in avoiding repetitive time-consuming tasks so you can do more and go faster. The solution is aimed at bolstering business productivity and creating a modern and intelligent user experience.

Build custom digital experiences fast with Lightning


Lightning Platform can help to quickly launch new digital experiences for customers and partners by building apps, which also supports customization. Integrating CMS content, connecting with external data, and personalizing the experience is now simplified with CRM data. Experience the liberty of choosing from the built-in themes or personalize the theme as per the requirement by leveraging Salesforce CRM data and other data sources. Build and deploy apps fast with an ecosystem of prebuilt themes and components.

Build apps faster with Lightning Components


Lightning component framework is a user interface (UI) framework that helps in developing more intuitive, efficient apps that runs both on mobile and desktop. It is a component-based approach that is self-contained and reusable. It also supports in creating and customizing pages in Salesforce as well as integrating with other standard web technologies, including HTML, CSS, and JavaScript. The Lightning Component framework is built on the open source Aura framework that enables app development completely independent of the data in Salesforce.
The Salesforce Lightning Platform is built –in-trust and security from the world’s #1 enterprise cloud platform and is considered to be the most trusted platform for major brands across the globe. According to a report by Salesforce, it is estimated that the Lightning Platform delivers 50% faster design of new apps, 52% faster application deployment, and overall 42% savings in IT costs.
Inspirria is a Salesforce partner with cutting-edge expertise. With more than 14 years of experience in cloud technologies, Inspirria is helping companies make the most of Salesforce by helping them accelerate their app development and customization process, thereby resulting in enhanced customer experience.

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Date: 
Friday, June 22, 2018

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