Understand the Salesforce Lightning Advantage to Deliver a Seamless Customer Experience

Salesforce Lightning Building Blocks

Growth oriented companies across sectors are continuously reinventing themselves to deliver simple, immediate and individualized customer experience. This has put customers in a good place, where they don’t mind spending a little more to get customized treatment. Not only that. Customers exhibit deeper loyalty towards such companies. It is clear that focusing on customer experience is pivotal to achieving sustained growth and competitive advantage. Given this dynamic, Salesforce Lightning has emerged as a prime value creator in delivering modern user experience. It is designed to help companies put customers at the center of their business and create a connected experience for every user.

However, companies need to realize and understand that Lightning is more than just an update to Salesforce Classic. It is the next-generation user interface, aimed at bolstering user productivity and providing consistent experience across Salesforce. Reaping the full benefits of Salesforce Lightning requires deeper understanding of various components of the platform and how they work in tandem with business needs.

Here is a detailed look at the key building blocks of Salesforce Lightning and how they help enhance customer experience:

Lightning App Builder and Design System for Building Customized Apps:

In today’s fast-paced business environment, time to market is key to competitive advantage. However, building an app to serve a business process or module typically takes weeks or even months, preventing businesses from meeting customer needs in a timely manner. The promising and easy to use approach of ning App Builder ensures rapid app development through drag-and-drop and point-and-click functionality accelerating app development and driving user productivity. In addition, the Lightning Design System, underpinned by UX best practices, CSS frameworks, fonts and design tokens, helps create consistent application experience. With Design System, companies can quickly create pixel-perfect applications that follow Salesforce design principles of clarity, efficiency and consistency, thereby eliminating the need to add static resources to Lightning Components.

Salesforce Connect for Improving Data Access:

Access to data from a wide variety of external systems is critical to developing deep customer insights. Salesforce Connect enables users to access and integrate data from a wide variety of sources with the Salesforce environment - in real-time. Users can not only view, search and modify external data but also pull data from legacy systems with point-and-click functionality. What’s more? The Apex Connector Framework enables users to design and construct customer adapters to meet specific business needs.

Salesforce Locker Service:

According to Computer Weekly, in 2017, 65% of organizations experienced malware-related breaches and 55% phishing-initiated breaches. To mitigate such threats, Salesforce has introduced Locker Services that improve security of Lightning Components by isolating Lightning Components in their own namespace while allowing access to supported application programming interfaces (APIs). This improves supportability of code and eliminates access to non-published framework internals.
Lightning Out and Lightning Bolt: Often, businesses need to share information outside of Salesforce servers. Lightning Out provides the capability to bundle and embed Lightning Components on a web page. This gives users the flexibility to access CRM features outside of Salesforce and directly access information from a desired webpage. The Lightning Bolt feature helps leverage prebuilt, personalized and mobile communities in Salesforce, speeding up community building, packaging and delivering. Moreover, businesses can easily customize communities with the Lightning Bolt framework, Lightning Components and Community Builder.

Lightning Data Services:

Consistent and seamless data across Salesforce enables businesses to serve customers better. Lightning Data Services (LDS) eliminates the need to load records through controller, providing access to the data displayed on a page. It identifies and eliminates independent calls to servers to perform data operations, and sends single, and shared data requests for updating relevant page components. The result: improved data access and ability to work offline for improved user productivity.
Lightning Testing Services: As the complexity of Lightning Components grows, it increases the risk of defects during development. Lightning Testing Services mitigates risks of such defects and ensures that the components function as they are intended to. The components of Lightning Testing Services include JavaScript Testing frameworks; LTS managed package and LTS command for Salesforce.

The fast pace of changing market and consumer dynamics, requires fast and frictionless service delivery. Salesforce Lightning is a huge step in this direction providing a more responsive user experience to help bring new innovative applications quickly to the market for augmented customer experience.
Inspirria is a Salesforce partner. We leverage cutting-edge expertise and more than 14 years of experience in cloud technologies to help companies make the most of Salesforce Lightning by helping them fast-track app development and enhance customer service.
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